Client:
Limber Studio
Category:
Brand Strategy & Brand Identity
Link:
Limber Studio
Limber Studio is a yoga and wellness studio in Bangkok, created by Sabina Meisinger. STRE developed the Brand Framework, covering the core brand DNA: positioning, core values and personality, and delivered a comprehensive Brand Book that captures the Limber Studio story and identity with guidelines for every design and communication.
Scope: brand strategy, brand identity. Sector: wellness, yoga and fitness. Location: Bangkok, Thailand.
THE ASK: TURN A FOUNDER'S VISION INTO A BRAND SYSTEM FOR A BANGKOK YOGA STUDIO
At launch, the founder had a clear vision for her studio but needed support translating it into a cohesive brand system. A logo already existed before STRE's involvement.
STRE was asked to complete the brand around it: define the brand DNA, and develop the supporting visual and verbal elements so that everything the studio put out, from class schedules to social posts, felt like one brand.
OUR SOLUTION: A BRAND FRAMEWORK AND BRAND BOOK THE TEAM CAN ACTUALLY USE
Through collaborative workshops with the client, STRE clarified Limber Studio's core strengths and brand direction, shaping a clear framework and concept that brought the founder's vision and passion to life.
That strategic foundation allowed us to complete a cohesive brand identity system that differentiates the studio in Bangkok's wellness scene, resonates with its audience, and reflects the value it offers.
The final deliverable was a comprehensive, usable Brand Book: a practical reference the internal team can pick up and apply, so the brand story stays consistent and gets reinforced as Limber Studio grows.
Follow Limber Studio on Instagram.
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