Client:
Limber Studio
Category:
Brand Strategy & Brand Identity
Link:
Limber Studio
Limber Studio is a yoga and wellness studio Bangkok, created by Sabina Meisinger.
STRE developed the Brand Framework, covering the core brand DNA components such as its brand positioning, core values, and personality. The final deliverable was a comprehensive Brand Book that encapsulated the Limber Studio Brand Story and its Brand Identity, with detailed guidelines for execution across brand designs and communications.
THE ASK
At the launch of Limber Studio, the founder had a clear vision for her yoga and wellness studio, but needed support translating that vision into a cohesive brand system. While a logo had already been developed prior to our involvement, STRE was asked to refine the brand building with necessary branding components, including defining the brand DNA and developing the supporting visual and verbal elements.
OUR SOLUTION
Through collaborative workshops with the client, STRE clarified Limber Studio’s core strengths and brand direction—shaping a clear framework and concept that brought the founder’s vision and passion to life. This strategic brand foundation allowed us to complete a cohesive brand identity system that differentiates the studio, resonates with its audience, and effectively reflects the value it offers.
The final deliverable was a comprehensive, usable Brand Book that could be effectively and conveniently utilized amongst the internal team—and to ensure consistency and reinforcement of the brand story throughout Limber Studio’s growth.
