Client:
Solavita
Category:
Brand Strategy, Brand Identity, Collateral Design, Menu Design, Signage & Social Media
Link:
Solavita
Solavita is a wellness-driven cafe and lifestyle third space in Phuket, developed by Royal Phuket Marina to serve locals and international visitors from morning to evening. STRE built the brand from strategy through to identity, menu design, signage, collateral and launch social media.
Scope: brand strategy, brand identity, collateral design, menu design, signage, social media. Sector: cafe, hospitality and F&B. Location: Phuket, Thailand.
THE ASK: A WELLNESS CAFE BRAND FOR PHUKET, BUILT AROUND A MARINA
Royal Phuket Marina was developing Solavita from the ground up. The objective was to position it as a wellness-driven cafe and lifestyle third space that works at any time of day, for Phuket residents as much as for the international crowd, and to give people one more reason to come and spend time at the marina.
Construction and spatial renderings were already underway when STRE came in. That made the brand foundation urgent: the positioning, values and personality had to align with a physical environment that was already taking shape, so that the interior, the menu, the signage and the social feed would all say the same thing about Solavita.
OUR SOLUTION: A THIRD PLACE ROOTED IN NOURISHMENT AND COMMUNITY
STRE began by extracting and refining Solavita's vision. We clarified its purpose, its point of difference and its overarching concept: a third place rooted in nourishment, community and everyday mindfulness. Those insights became a brand strategy that defined how Solavita should resonate with its audience and stand apart in Phuket's crowded cafe and lifestyle scene.
That strategy guided the identity. The visual language was built to express a calm, welcoming and holistic essence, and to hold together across a physical space that was already designed.
The identity is instantly recognisable through its connected brand elements, most of all its playful, expressive illustrations. They communicate Solavita's commitment to health and wellness while bringing warmth and liveliness, which keeps the brand approachable for children and adults alike. The same system runs across the menu design, in-store collateral and signage, so a guest reads one brand from the road sign to the receipt.
Based on the brand strategy, STRE also ideated the brand experiences, launch event and influencer strategy, and created and managed Solavita's social media content through the launch phase.
Solavita is open at Royal Phuket Marina. Details at royalphuketmarina.com. See also our work on the marina's restaurant, Bluu Asian Kitchen + Bar.
Building a cafe or hospitality brand in Phuket or Bangkok? See our brand strategy and identity services, explore more work, or book a free consultation.
