Client:
Solavita
Category:
Brand Strategy, Brand Identity, Collateral Design, Menu Design, Signage & Social Media
Link:
Solavita
Solavita is a wellness-driven café and lifestyle “third space” developed by Royal Phuket Marina, designed to serve both Phuket locals and the international audience throughout the day.
STRE established a clear brand strategy to align Solavita’s positioning, values, and personality with its existing physical environment. The outcome was a cohesive brand identity rooted in joy, nourishment, and community, brought to life through expressive visual elements and playful illustrations—ensuring the brand speaks with one clear voice and is experienced consistently and memorably across all touchpoints.
THE ASK
Royal Phuket Marina was developing Solavita from the ground up. The objective was to position Solavita as a wellness-driven café and lifestyle “third space” for both Phuket locals and the international audience, suitable for any time of the day—as well as to bring more visitors to experience the marina. With construction and spatial renderings already underway, establishing a clear brand foundation was essential to align the existing physical environment with the brand’s positioning, values, and personality to ensure cohesion, clarity, and consistency across all current and future expressions.
OUR SOLUTION
STRE began by extracting and refining Solavita’s vision. Through clarifying its purpose, point of difference, and overarching brand concept as a wellness-driven “third place” rooted in nourishment, community, and everyday mindfulness. These insights were translated into a clear brand strategy that defined how Solavita should resonate with its audience and stand apart within the café and lifestyle space.
This strategic foundation guided the development of Solavita’s brand identity, ensuring the visual language authentically expressed the brand’s calm, welcoming, and holistic essence.
The identity was designed to be instantly recognisable through connected brand elements, most notably its playful, expressive illustrations that encapsulate the spirit of Solavita. These illustrations communicate the brand’s commitment to health and wellness while bringing a sense of liveliness and warmth, making the brand approachable for both children and adults.
Based on the brand strategy, STRE also ideated the brand experiences, launch event, and influencer strategy—as well as created and managed Bluu’s social media content during the launch phase.
