Client:
Nubo
Category:
Market Research, Brand Strategy, Brand Identity, and Name Development
Link:
Nubo
NUBO is an all-in-one event management platform built around innovation and user-centred design. For people who want a trusted partner in event creation, it offers a community-driven experience that champions authentic connections. STRE developed the brand strategy and identity from the ground up, led the naming process, and designed the logo and digital graphic system.
Scope: market research, brand strategy, brand identity, name development. Sector: technology and apps.
THE ASK: A NAME, A STRATEGY AND AN IDENTITY FOR A NEW EVENT MANAGEMENT APP
NUBO set out to differentiate itself from competing event tools with an innovation-led product: a dedicated, user-friendly platform for event management that is accessible to people of every level of experience and background.
The app is centred on three values, simplicity, empowerment and flexibility, and the brief was to make event planning feel accessible and enjoyable. STRE was entrusted with everything before the first pixel: the research, the strategy, the name and the identity that would carry those values into the product.
OUR SOLUTION: A BRAND BUILT FROM THE CORE OUT, STARTING WITH THE NAME
STRE started by digging into the core brand soul with NUBO's founders, then balanced that with market trends and audience insights to understand what would resonate with the target users. Once the brand was articulated with clarity, that foundation bridged directly into name development and identity design.
The name STRE ideated, NUBO, draws on the Latin nubes, meaning cloud: flexibility, connectivity and the seamless flow of digital information, the core qualities of a modern event platform.
From there we crafted a cohesive visual system that brought the brand to life: logo development and a suite of digital graphic layouts designed for clarity, scalability and consistency across platforms, so the brand is recognisable at every point of interaction.
Anchored in NUBO's positioning, values and personality, every brand extension stays cohesive and intentional. Beyond the visual identity, STRE established clear principles and systems that guide how the brand shows up in the world as the product grows.
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