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Restaurant & F&B branding · ThailandRestaurant and cafe branding in Thailand.
Concept, identity, menus, packaging and signage for restaurants, cafes and bars, from Bangkok to Phuket.
Book a free consultationPictured: Bluu Asian Kitchen + Bar, Royal Phuket Marina
A restaurant brand is the whole guest experience.
From the sign outside to the menu, the packaging and the uniforms, every detail shapes how guests feel about your place. We build restaurant, cafe and bar brands where all of these work together, in close collaboration with your team and interior designer.
The STRE menu
Everything we can design for your restaurant. Choose what you need, or the full package.
— To start —
the idea, audience and price point
easy to remember and to find
— Mains —
logo, colour, type, illustration
clear and easy to read
cups, bags and boxes
— On the side —
aprons, shirts, cards
with your interior designer
— To finish —
opening event, influencers, content
Featured project
Bluu Asian Kitchen + Bar
A dining destination inside Royal Phuket Marina, built on Southeast Asia's maritime culture. Story, identity, menu, packaging, uniforms, stationery, plus signage and wayfinding with the interior designer.
Read the case study →More food and beverage work
How we work
- 01
Concept
We meet the owner and chef to understand the concept, the guests and the price point.
- 02
Strategy & story
Positioning and personality that guide every later decision.
- 03
Identity & touchpoints
Name, logo, menus, packaging, uniforms and signage designed as one system.
- 04
Launch
Launch event, influencer plan and social content.
Restaurant branding questions
Can you work with our interior designer and architect?
Yes. On Bluu we developed signage and wayfinding with the interior designer, so the brand and the space feel like one place.
Do you work outside Bangkok?
Yes. We are Bangkok based and have built restaurant and cafe brands in Phuket.
Do you design takeaway and delivery packaging?
Yes, including cups, bags, boxes and labels for takeaway and delivery.
How much does restaurant branding cost?
It depends on how many touchpoints you need. See the branding cost guide, or ask for a quote.
When should we start?
Ideally two to three months before opening, and before the interior design is final, so the signage and the brand can be planned together.
Every brand has a story. Let's tell yours.
Reply within one business day. Bangkok based, working with brands across Thailand and abroad.